my creative PHILOSOPHY is
organic

Whether I’m ghostwriting your newsletter, contemplating your POV, or developing my next book, I approach it all as part of my life’s work.

my story so farA group of six white birds flying in formation against a black background.
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THE WAY I DO BUSINESS

The Golden Rule of Selling

Sell unto others as you would have them sell unto you

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What that means in practice

Waste Nothing

Every story, setback, and season is a thoughtful experiment that has something to teach you. The best businesses don't start over—they build on what they've already learned.

Sell Like Someone You Trust

You shouldn't have to manufacture urgency, invent problems, or pressure people into buying. The truth has always been enough.

Play A Longer Game

Most founders spend years building a business they're eventually hoping to escape. I'd rather help you build one you'll still love years from now.

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My story so far...

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2015

First job after college

ghostwriting in the C-Suite of a Fortune 100

2020

Launched my first business

as a career coach

(spoiler alert: it flopped)

Got my master’s degree

in PR and executive ghostwriting

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2021

Started copywriting for clients

and hit 6 figures my first year in business

2023

Scaled down to a one-woman show

and writing for clients ~20-30 hours per month earning $200k+ AYR

and writing for clients ~20-30 hours per month earning $200k+ AYR and writing for clients ~20-30 hours per month earning $200k+ AYR

2023-2025

Developed my body of work

2025

Wrote the 90,000 word first draft of Here to Sell in 30 hours

and without A.I.

2026

Self-published Here to Sell under my publishing imprint, Lyora Ink

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Books I recommend most often

Horse illustration
astrology

Leo Sun
Taurus Moon
Leo Rising

human design

6/3 Self-Projected Projector

Most likely to

Work from a horse barn

gifts I LOVE RECEIVING

Your favorite book and fresh flowers

CURRENTLY DEVELOPING

A quiet horror novel

Tom Lake

Ann Patchett

I've never found a more perfect way to describe how it feels to grow and mature in a post-2020 world, but Ann Patchett somehow found the words. And if you happen to be into audiobooks, Meryl Streep is the narrator.

Beautyland

Marie-Helene Bertino

This is the book I recommend to every writer who feels inspired to write from some place Higher. Bonus points if you've ever felt like an alien or a loner on this vast planet we call Earth.

The Haunting of Hill House

Shirley Jackson

One of the most acknowledged books by horror writers everywhere, this is the genre-defining book on the psychological horror of being a woman.

Wandering Stars

Tommy Orange

Tommy Orange uses his pen as his sword. If you're open to reading one of the most important political books of the 21st century, this one is for you.

Memorial Days

Geraldine Brooks

If you or someone you know is experiencing profound grief, this is one of the only grief memoirs I've read that perfectly captures what sudden loss feels like.

Chlorine

Jade Song

What happens when an obsessively ambitious high school swimmer needs to be the best—and convinces herself to transform into a mermaid? An insane book concept that shows the extremes someone will go so they can be seen as successful.

I've come to believe that if you're interested in living in a world where people read, it's also your responsibility to cultivate readers

—Ann Patchett
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the first draft is not the final version.

great ideas get better with time.

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*pricing included inside

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The Writer’s Round Podcast

A podcast for writers, founders, and creative thinkers who want to build a body of work that lasts.

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INDEPENDENT PUBLISHER

Lyora Ink

Lyora Ink is Kendall Cherry's indie publishing imprint, founded in 2025 to publish thought-provoking books that earn a permanent place on your shelf.

From timeless nonfiction to future literary projects, every title is created with the belief that the best stories continue unfolding long after the final page.

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